Let me first state the problem. Most people are doing affiliate marketing incorrectly. That’s why they get bad result from it. Some people spend thousands of dollars for promotional purpose with very little return from their investment. Some others keep promoting their affiliate product although they have no sales after several months of consistent promotion. That’s why you need to know how effective your affiliate marketing promotion is.
Go through each of the questions below and determine your own efficiency in affiliate marketing:
- Are you selling instead of recommending?
If your answer is “Yes, I am selling”, then be aware that this is not a good method of doing affiliate marketing. The one who has the job to sell is the vendor, which is the creator of the product. Your part is just to recommend the product to your audience. So, the good way of doing affiliate marketing is by recommending, not selling.
- Do you target your traffic effectively?
If your answer is “Yes, I target my traffic effectively”, then this is the correct approach in affiliate marketing. The quality of your traffic will determine the amount of your affiliate sales. So, always strive for targeted traffic instead of cold traffic. Know your audience and promote your affiliate product to them and only to them. If you promote your product to irrelevant people, then you’ll end up wasting your time and money.
- Is your affiliate product popular?
If your answer is “Yes, it is”, then you’ve stepped into the right way. Why? Promoting popular product is part of successful affiliate marketing. When you promote a popular product, it means that people already know about the product and they’re buying that product. So, you won’t have a difficulty in generating sales from your promotion. On the other hand, if your affiliate product is not popular, then you’ll have a difficult time to convince people that the product is worth their money. Thus, it will be more difficult for you to generate sales from your promotion.
- Do you have a high converting landing page?
If your answer is “Yes, I have”, then you’re driving on the road of affiliate marketing success. A high converting landing page will always bring you easy sales. No matter how little the traffic that you’re sending to that landing page, you’ll keep making sales. But, if you don’t have a high converting landing page, you’ll seldom make a sale even though you send big traffic into it. The solution will be to tweak your landing page before sending more traffic to it. This is the best way you can do it.
- Are the vendor’s sales page highly converting?
If your answer is “Yes”, then you can be sure to make easy sales from your promotion. Why? That’s because you’ll be able to make sales even though you don’t have your own landing page. Simply by redirecting your domain name to the sales page will result in consistent sales. So, be sure to determine your vendor’s sales page conversion. The higher the conversion, the better it is. Also always make sure to review affiliate program’s terms and agreement documentation to be certain your affiliate marketing practices are in compliance so you don’t loose out on any sales you have made.
If you take this test seriously, then you’ll find your own flaws in doing affiliate marketing that make your effort inefficient. You can then change your approach in doing your affiliate marketing promotion to achieve better results from it.